Resources

Suggested Resources

You may use resources of your choice to prepare for this assessment; however, you will need to ensure that they are appropriate, credible, and valid. The MBA-FP6008 – Global Economic Environment Library Guide can help direct your research. The Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you.

Assessment Instructions

Preparation

For this assessment, imagine you are a professional analyst working for an organization that is looking to expand through the acquisition of another company. After months of research, the list has been narrowed to three companies. You must take one of the companies and prepare a critical analysis of the macroeconomic environment and the challenges the company faces. This assessment lets you apply the theories and concepts from this course to a real world situation.To prepare for this assessment, you will first need to choose a publicly traded U.S. company to study and analyze. You will also need to support your analysis with examples from and references to your chosen company, as well as other scholarly or professional resources (at least 3).Your company analysis will include the following topics:

• The company, company background, industry (computer, financial, et cetera), and industry structure (for example, oligopoly, or monopolistic competition).
• If and how the company is regulated. (For example, does it fall under the jurisdiction of the EPA?)
• Factor markets.
• Global pressures and foreign competition.
• Cost structure. (For example, is it fixed versus variable?)
• Associated ethical issues.
• Economies of scope and scale.

Requirements

Prepare your company analysis as an executive report. Include a title page, executive summary, and reference page. Follow APA guidelines for all citations and references.Your completed company analysis should include the following:

• An introduction to the company and its industry.
  • Include relevant background information.
  • Describe the organizational structure.
• Analyze the current economic environment of the company and industry.
  • Explain how things such as tax rates, unemployment, and government fiscal policies have affected the company’s economic decisions.
  • Explain the role of the Central Bank in the economic environment.
• Analyze the company’s global presence.
  • Describe the global economic climate the company is operating in.
  • Explain how things such as free trade, trade barriers, Basel III, and/or NAFTA have affected the company’s economic decisions.
  • Analyze the economic implications of operating in different market and industry structures.
  • Explain the role of ethics and regulatory considerations in operating globally.
• Analyze the overall effect of macroeconomic principles, theories, policies, and tools that have influenced the company’s economic decisions and strategy development.
  • Explain how macroeconomic principles, models, and tools created value for the organization.
  • Explain how macroeconomic principles, theories, policies, and tools affected strategy development within the organization.
  • In other words, what macroeconomic principles, theories, policies, and tools do you see at work within the company, driving the economic decisions and strategy development?
• Recommend strategies (based in macroeconomic principles, theories, models, and tools) the company could adopt to successfully maximize long-term profits.
• A conclusion that includes a long-term outlook for the company.

Additional Requirements

• Include a title page, reference page, and one-page executive summary.
• Number of pages: 10–12, not including title page, reference page, and executive summary.
• Number of resources: At least 3.
• APA format for citations and references.
• Font and spacing: Times New Roman, 12 point; double-spaced.

• Company Analysis Scoring Guide

  CRITERIA	NON-PERFORMANCE	BASIC	PROFICIENT	DISTINGUISHED
  Analyze the economic environment of a company and industry.	Does not analyze the economic environment of a company and industry.	Describes the economic environment of a company and industry.	Analyzes the economic environment of a company and industry.	Analyzes the economic environment of a company and industry; includes a concise explanation of the factors that affect the economic environment.
  Analyze the global presence of a company.	Does not analyze the global presence of a company.	Describes the global presence of a company.	Analyzes the global presence of a company.	Analyzes the global presence of a company and explains the factors that affect its global presence.
  Analyze the effect of macroeconomic principles, theories, policies, and tools on a company’s economic decisions and strategy development.	Does not analyze the effect of macroeconomic principles, theories, policies, and tools on a company’s economic decisions and strategy development.	Describes the effect of macroeconomic principles, theories, policies, and tools on a company’s economic decisions and strategy development.	Analyzes the effect of macroeconomic principles, theories, policies, and tools on a company’s economic decisions and strategy development.	Evaluates how well the macroeconomic principles, theories, policies and tools used in a company’s economic decisions and strategy development have served to create value for the company in a global economy.
  Recommend strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits.	Does not recommend strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits.	Identifies strategies that a company could use to maximize long-term profits, but the strategies are not based on macroeconomic principles, theories, models, and tools.	Recommends strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits.	Recommends strategies based on macroeconomic principles, theories, models, and tools that a company could use to maximize long-term profits and supports recommendations with relevant evidence.
  Correctly format citations and references using current APA style.	Does not correctly format citations and references using current APA style.	Uses current APA style to format citations and references but with numerous errors.	Correctly formats citations and references using current APA style with few errors.	Correctly formats citations and references using current APA style with no errors.
  Write content clearly and logically with correct use of grammar, punctuation, and mechanics.	Does not write content clearly, logically, or with correct use of grammar, punctuation, and mechanics.	Writes with errors in clarity, logic, grammar, punctuation, and/or mechanics.	Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.	Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea

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