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Innovation Strategy
Innovation Strategy
Hello, we have discussed here is the assignments officially.
I have included the grading criteria for Part 1 and for Part 2 assignments. Also, please keep in mind our discussion that some of these assignments in part 1 or part 2 will draw on each other and to have someone writing this that is doing it down the line. In a week or two I will submit the part 1 and part 2 assignments 3 and 4.
I have attached the following below but attached as well.
Please let me know if you have any questions.
Part 1
Assignment 1
War Gaming and Disruptive Innovation Strategy
In this unit, you will submit the War Gaming and Disruptive Innovation Strategy assignment.
This assignment incorporates learnings from Unit 1 on the competitive environment and Unit 2 on war gaming. Write a paper that builds on your work from the discussion in this unit and add in the concepts you read about in Bryce (2011) on competing against a free offering, comparing platform leaders, and winning. In your analysis, remember that well-designed war games can be powerful learning experiences that allow managers to make reasoned decisions.
In your assignment, you must do the following:
Discuss how war gaming would be of use if you were going to deploy a platform innovation strategy.
Define, compare, and contrast war game theories.
Discuss which of the war game concept supports disruptive innovation.
Select any publicly traded for-profit organization, and indicate which of the war game theories may be of use to the company. Note that the company you select here does not have to be the one you use as your case study organization in the upcoming assignments in the course.
Discuss the appropriateness of the industry’s environment for the war game.
You should also:
Refer back to Unit 3 and determine the type of innovation model—for example, disruption, Blue Ocean, and imitation—you would like to use to study a company.
Refer to Unit 4 to determine which business model principles will apply to your selected company.
Refer to Unit 5 to determine which market opportunity approach would be best for your selected company.
Do not use the theories to evaluate a company yet, but show your understanding of them.
Based on your selections:
Interpret your understanding of the innovation model, business model principles, and market opportunity approach.
Compare and contrast the innovation model, business model principles, and market opportunity approach.
Other Requirements
Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th edition) style and formatting.
Length: At least 2,100 words.
References: Include three PRJ or PJ references, not including the assigned readings.
Font and font size: Times New Roman, 12 point.
Please review the War Gaming and Disruptive Innovati
Readings
Use the Capella University Library to complete the following required reading.
Sheth, J. N. (2011). Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Journal of Marketing, 75(4), 166–182.
The following required readings are available full-text in the Capella University Library. Search for each article by clicking the linked title and following the instructions in the Library Guide.
Adner, R., & Snow, D. C. (2010). Bold retreat: A new strategy for old technologies. Harvard Business Review, 88(3), 76–81.
Edelman, D. C. (2010). Branding in the digital age: You’re spending your money in all the wrong places. Harvard Business Review, 88(12), 62–69.
2ndassignment
Selecting a Case Study Organization
In this unit, you will submit the Selecting a Case Study Organization assignment.
For this assignment, you will select a publicly traded for-profit organization that you will use to apply the innovation model and principles you selected and analyzed in the previous assignment. This company cannot be the same one you selected in BMGT8136. It can be an organization from an industry that you work in or one that interests you.
In this assignment, you must:
Identify your case study organization and the industry and environment in which it operates.
Provide a rationale for your choice of the case study organization.
Your rationale should include a brief overview of how the organization “fits in” with the innovation model, business model principles, market opportunity approaches, and leadership approaches. You will conduct a more in-depth analysis and take your study a step further in making recommendations for the company in the next assignment.
Other requirements
Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th edition) style and format.
Length: At least one page.
References: Include one PRJ or PJ reference, not including the assigned readings.
Font and font size: Times New Roman, 12-point.
Please review the Selecting a Case Study Organization Scoring Guide to ensure that you meet the grading criteria for this assignment.
Part 2
1stassignment
Innovative Culture and Innovative Competencies
In this unit, you will submit the Innovative Culture and Innovative Competencies assignment.
Select a publicly traded for-profit organization and profile its:
1.Innovation competencies.
2.Culture and climate.
3.Use of alliances.
Begin your paper by describing the theory and constructs of these three areas based on the readings and your research from Units 2, 3, and 4. Then profile how well innovation competencies, culture, and alliances apply or do not apply to the organization you selected. In some instances there may be gaps.
Other Requirements
Written communication: Writing must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
APA formatting: Your assignment should be formatted according to APA (6th edition) style and formatting.
Length: At least 1,800 words.
References: Include two PRJ or PJ references, not including the assigned readings.
Font and font size: Times New Roman, 12-point.
Readings
Use the Capella University Library to read the following:
Barreto’s 2010 article, “Dynamic Capabilities: A Review of Past Research and an Agenda for the Future,” from Journal of Management, volume 36, issue 1, pages 256–280.
Sebestová and Rylková’s 2011 article, “Competencies and Innovation Within Learning Organization,” from Economics & Management,volume 16, page 954–960.
Wilson and Doz’s 2011 article, “Agile Innovation: A Footprint Balancing Distance and Immersion,” from California Management Review, volume 53, issue 2, 6–26.
2ndassignment
Selection of a Case Study Organization
In this unit, you will submit the Selection of a Case Study Organization assignment.
In the last unit of this course, you will submit a final assignment that analyzes a company for which you will build an innovation strategy. For this unit’s assignment, you will select a for-profit organization that captures your imagination and is different from the organization you chose for BMGT8134. This company can be from an industry that you work in or that interests you. In a brief description, identify your company of choice and the industry in which it operates, and explain your rationale for selecting it. Your rationale should include an analysis of how the organization fits with innovative models, approaches, leadership, and the use of strategic assumptions.
Other Requirements
Written communication:Writing must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
APA formatting:Your assignment should be formatted according to APA (6th edition) style and formatting.
Length:At least 300 words.
References:Include one PRJ or PJ reference, not including the assigned readings.
Font and font size:Times New Roman, 12-point.
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