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Marketing For Consumer Package Goods Business

Marketing For Consumer Package Goods Business

The assignment calls for the items below. It includes the assignment, the requirements, the provided readings and references requirements, with APA, etc. The Paper should be 1800 words double space not including cover and references. See additional notes below for all requirements.

Marketing for Consumer Packaged Goods Businesses

Competencies Addressed in This Assignment and Aligned to Learning Outcomes

The following competencies align with indicated learning outcomes and each criteria for the assignment aligns to a competency.

Competency 1: Formulate a comprehensive strategic marketing plan.

oCreate a marketing plan.

Competency 2: Analyze the process for developing a global marketing strategy.

Competency 3: Elaborate the relevance of the marketing mix in a digitally driven global economy.

oCreate a marketing plan.

oBuild and sustain long-term customer relationships.

oAssess how to identify markets.

Competency 4: Integrate ethical marketing practices into marketing strategies.

oBuild and sustain long-term customer relationships.


In the first 3 weeks of the course you studied the fundamentals of the marketing discipline. You established a baseline of knowledge in the field to help you understand how an organization should carry out its marketing activities. Using this newly gained knowledge, you now have the opportunity to discuss and evaluate the marketing of a publicly traded company, or one in which you are familiar with their marketing programs.

In 1,800 words, discuss the strategy and marketing variables used by a company that sells products in the Consumer Packaged Goods (CPG) category. Some companies in this category are P&G, Coca Cola, et cetera. Examples of what you may cover can include how they identify new markets and products, how they segment customers, or even how they go about executing their advertising. As a note, I also included a grading rubrics.


For this assignment, within the context of the Consumer Packaged Goods (CPG) category complete the following criteria:

1.Conclude how effectively the firm uses the different components of the marketing mix to identify and grow their markets.

2.Evaluate the firm’s marketing plan within the context of the overall strategic plan.

3.Appraise how the firm is integrating a digital platform into their over marketing strategy.

4.Summarize how well the firm is positioned for future growth given the evolution of the consumer base.

5.Illustrate ethical marketing practices integrated into the components of the marketing mix


Your paper should meet the following requirements:

Written communication: Must be free of errors that detract from the overall message.

Resources and citations: Format according to current APA style and formatting guidelines.

Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.

References: A minimum of five references – at least three should be outside the assigned course reading and include peer reviewed, professional journals, at least one from Capella library.

Font and font size: Times New Roman, 12 point.

Burrell, Y. (2015). Branding your agency’s multicultural marketing strategy. Public Relations Tactics, 22(6), 9.

Cabrera, S. A., & Williams, C. L. (2014). Consuming for the social good: Marketing, consumer citizenship, and the possibilities of ethical consumption. Critical Sociology, 40(3), 349–367.

Kachersky, L., & Lerman, D. (2013). Bridging marketing’s intentions and consumer perceptions. Journal of Consumer Marketing, 30(7), 544–552.

Milichovský, F., & Šimberová, I. (2015). Marketing effectiveness: Metrics for effective strategic marketing. Engineering Economics, 26(2), 211–219.

Pereira Heath, M. T., & Chatzidakis, A. (2012). ‘Blame it on marketing’: Consumers’ views on unsustainable consumption. International Journal of Consumer Studies, 36(6), 656–667.

Todor, R.-D. (2014). The importance of branding and rebranding for strategic marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 7(2), 59–64.

Venter, P., & Van Rensburg, M. J. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440–456.

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