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Product Analysis
Product Analysis
Please type the paper in 12 font, Times new roman and a minimum of 2 full pages. Please be as detailed as possible. Please include at least 2 creditable references and please list in APA format free of errors and extra word fillers. Please include page numbers at the bottoms of each page ONLY not the top.
Please center headings and for each indent use 6 spaces instead of a tab.
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Please see below for more detailed instructions on requirements etc.
The assessment instructions is a guide for the paper and please answer each bullet in the paper from the assessment portion of the instructions.
Overview
Write an analysis of a selected company’s product strategies, including branding, design, and product positioning. There is no page limit for this assessment.
The focus of a marketing program should be on a product or service (the first “P”). In order to market or sell a product well, you need to truly know your product. A product analysis can tell you why it sells, who buys it, and how to reach your targeted audience.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
- Competency 3: Examine the relationship of basic marketing strategies to business success.
- Explain how product positioning strategies contribute to competitive advantage in the marketplace.
- Explain how a company’s product strategy attempts to carve out a niche or maintain market share leadership.
- Competency 4: Apply effective marketing planning and implementation.
- Describe a selected company.
- Describe a company’s competition in relation to its product or service.
- Explain how a product or service meets customer requirements for the design of a product or service.
Internet Resources
Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.
- KnowThis LLC. (2013). KnowThis.com. Retrieved from http://www.knowthis.com/index.php
- KnowThis LLC. (2013). How to write a marketing plan. Retrieved from http://www.knowthis.com/principles-of-marketing-tu…
- For the focus of this assessment, you may want to examine the following sections of the How to Write a Marketing Plan tutorial from the site’s Principles of Marketing Tutorials list. Part 3 (Marketing Strategy and Objectives), Part 4 (Tactical Marketing Programs), Part 5 (Budgeting, Performance, and Implementation), and Part 6 (Additional Considerations).
- Marketing Power, Inc. (2013). American Marketing Association. Retrieved from http://www.marketingpower.com/Pages/default.aspx
- Hoover’s, Inc. (2013). Hoovers. Retrieved from http://www.hoovers.com
- The Ad Age Group. (2014). AdvertisingAge. Retrieved from http://adage.com
- Direct Marketing Association. (2013). DMA: Advancing and protecting responsible data-driven marketing. Retrieved from http://thedma.org
- Concept Marketing Group Inc. (2013). Concept Marketing Group. Retrieved from http://www.marketingsource.com
Choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write an analysis of your findings. In your analysis:
- Describe the company, its competition, and customer requirements.
- Explain how the company’s product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements.
- Explain how product positioning strategies contribute to competitive advantage in the marketplace.
Additional Requirements
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: Resources and citations are formatted according to current APA style and formatting.
- Font and font size: Times New Roman, 12 point
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