E-Mail Address: support@swiftassignments.com
Product Offerings
Product Offerings
Please type the paper in 12 font, Times new roman and a minimum of 2 full pages. Please be as detailed as possible. Please include at least 2 creditable references and please list in APA format free of errors and extra word fillers. Please include page numbers at the bottoms of each page ONLY not the top.
Please center headings and for each indent use 6 spaces instead of a tab.
Please let me know if you have any questions.
Please see below for more detailed instructions on requirements etc.
The assessment instructions is a guide for the paper and please answer each bullet in the paper from the assessment portion of the instructions.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
In the case of REI, consider which products are purchased from manufacturers and which carry the REI label and design.
- Which products are intended for general consumers?
- Which are intended for professional climbers and expeditions?
Capella Resources
Click the links provided to view the following resources:
The following can also be found via a google search
Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.
Library Resources
The following e-books or articles from the Capella University Library are linked directly in this course.
- Ruskin-Brown, I. (2006). Mastering marketing (2nd ed.). London, GBR: Thorogood Publishing.
- McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Hoboken, NJ: Wiley.
- Kermally, S. (2004). Gurus on marketing. London, GBR: Thorogood Publishing.
- Fickes, M. (2001). REI explores new heights. Sporting Goods Business, 34(2), 62–63.
- Melkman, A. (2006). Conducting the SWOT analysis. In Strategic customer planning (pp. 131–144). London, GBR: Thorogood Publishing.
- Jones, K. (2001, February). Happy campers. Kiplinger’s Personal Finance, 55(2), 130–134.
Assessment Instructions
For this assessment, return to the REI case study. Choose a product category offered by REI and research the REI product line for this product. Select an REI competitor and research its product line for the same category. Focus on how each company approaches its marketing matrix according to the 4 P’s (product, price, place, and promotion).
Based on your research, write an analysis that addresses the following:
- Compare the integrated marketing strategies of REI with those of the competitor company for the product category you chose. Compare the product (features and benefits), the place (distribution) of products, the pricing, and the promotion strategies.
- Assess how each company’s integrated marketing strategy might affect its economic success.
Additional Requirements
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: Resources and citations are formatted according to current APA style and formatting.
- Font and font size: Times New Roman, 12 point
Click here to ORDER an A++ paper from our MASTERS and DOCTORATE WRITERS
WhatsAppWho We Are
We are a professional custom writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework.
Do you handle any type of coursework?
Yes. We have posted over our previous orders to display our experience. Since we have done this question before, we can also do it for you. To make sure we do it perfectly, please fill our Order Form. Filling the order form correctly will assist our team in referencing, specifications and future communication.
Is it hard to Place an Order?
1. Click on the “Order Now ” on the main Menu and a new page will appear with an order form to be filled.
2. Fill in your paper’s requirements in the “PAPER INFORMATION” section and the system will calculate your order price/cost.
3. Fill in your paper’s academic level, deadline and the required number of pages from the drop-down menus.
4. Click “FINAL STEP” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
100% Reliable Site. Make this your Home of Academic Papers.
 |
 |
Always Order High-Quality Academic Papers from HERE
5. From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.
SCORE A+ WITH HELP FROM OUR PROFESSIONAL WRITERS: ORDER NOW FOR AN ORIGINAL PAPER ASSIGNMENT
We will process your orders through multiple stages and checks to ensure that what we are delivering to you, in the end, is something that is precise as you envisioned it. All of our essay writing service products are 100% original, ensuring that there is no plagiarism in them. The sources are well-researched and cited so that it is interesting. Our goal is to help as many students as possible with their assignments, i.e. our prices are affordable and services premium.